Privacy Policy

UPDATED ON ___ APRIL 2026

M/s. Hallmark International, a partnership firm organized under the laws of India, having its principal place of business at A-401, Lotus Aura-2, Sama Savli Road, Vadodara – 390024, Gujarat, India (hereinafter referred to as the "Company"), is the owner and operator of the website https://www.curowise.com/, including all associated mobile applications, digital interfaces, and sub-domains (collectively, the "Platform"). The Company is engaged in the business of formulating, marketing, and selling nutraceutical products, dietary supplements, and related wellness offerings (collectively, the "Services") to the end-users of the Platform (the "Users"). The nutraceutical products and dietary supplements are collectively referred to as "Products".

Access to and use of the Platform and Services is strictly conditioned upon the User's express acceptance of the Terms of Use, which incorporates by reference this Privacy Policy, the Cancellation and Replacement Policy, and any other legal disclaimers posted on the Platform. By accessing the Platform, creating an account, purchasing any Product, or availing any Service, the User acknowledges having read, understood, and agreed to be legally bound by the terms of this Privacy Policy. Any User who does not agree with the practices described herein must immediately cease all access to the Platform and discontinue the use of any Services.

This Privacy Policy, read in conjunction with the Terms of Use, defines the policies and procedures of the Company regarding the collection, storage, processing, use, and disclosure of Information provided by Users and Visitors of the Platform. The Company is committed to protecting the privacy of Users and shall not utilize any Information in any manner inconsistent with the provisions set forth in this Privacy Policy.

This Privacy Policy outlines the categories of Information collected from Users, including Personal Information and any Sensitive Personal Data or Information (SPDI), the specific purposes for such collection, the means and modes of data processing, and the protocols governing the disclosure of such Information to third parties.

This Privacy Policy is published in compliance with the following statutory requirements under Indian law:

Section 43A of the Information Technology Act, 2000;
Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"); and
Regulation 3(1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

INFORMATION COLLECTED

For the purposes of this Privacy Policy, "Information" shall collectively refer to all data provided by a User or Visitor to the Company, or collected by the Company, including but not limited to Personal Information, Sensitive Personal Data or Information (SPDI), and any other data processed through the Platform.

Personal Information refers to any information related to a User or a Visitor that, either directly or indirectly, in combination with other information available with the Company, is capable of identifying such individual. This may include, but is not limited to:

Full name;
Contact details (such as personal telephone numbers and email addresses);
Residential, billing, and delivery addresses;
Gender and date of birth.

Sensitive Personal Data or Information ("SPDI"): In accordance with the SPDI Rules, certain categories of information are classified as sensitive and require enhanced protection. This includes:

Passwords for Platform access;
Financial information (such as bank account details, credit card, debit card, or other payment instrument identifiers used for purchasing Products);
Physical, physiological, and mental health conditions;
Medical records and history;
Sexual orientation;
Biometric information;
Any details relating to the above categories provided to the Company for availing Services or purchasing Products; and
Any information received under the above categories by the Company for processing, whether stored or processed under a lawful contract or otherwise.

If the User chooses to sign in to the Platform through a third-party service provider or links a social media account to the Platform, the User hereby consents to the Company collecting, storing, and utilizing the Information made available through that provider's interface in accordance with this Privacy Policy.

NO MEDICAL ADVICE: The collection of health-related Information is for the sole purpose of product recommendation and order fulfilment. The provision of such Information does not create a doctor-patient relationship, and the Information provided on the Platform does not constitute medical advice, a clinical diagnosis, or a substitute for professional healthcare.

Pursuant to the SPDI Rules, any information that is freely available or accessible in the public domain, or furnished under the Right to Information Act, 2005, or any other prevailing law, shall not be regarded as Information for the purposes of this Privacy Policy.

VOLUNTARY DISCLOSURE AND WITHDRAWAL OF CONSENT

A User may browse the Platform without providing Information; however, certain Services and Platform functionalities may be restricted until the User chooses to register or provide requisite details.

All Information provided to the Company is strictly voluntary. The User maintains the right to withdraw consent for the collection and use of their Information at any time. Such withdrawal must be communicated to the Company in writing at info@curowise.com.

Upon withdrawal of consent, the Company reserves the right to discontinue the Services for which said Information was sought.

The User is advised to exercise caution and discretion when disclosing personally identifiable information, particularly regarding family members, while using the Services.

Users can access, modify, correct, and delete Information related to them which has been collected pursuant to their decision to become a User. Any grievances in relation to the Information shared by the User with the Company may be brought to the attention of the Grievance Officer in accordance with the Grievance Officer section of this Privacy Policy.

PAYMENT AND FINANCIAL INFORMATION

For the purchase of Products and for availing any Services, the User may be required to pay the Company via credit card, wire transfer, or debit card through the Company's third-party payment gateway provider. Such third-party payment gateway provider may be required to collect certain financial information from the User including, but not restricted to, the User's credit/debit card number or bank account details (collectively referred to as "Financial Information"). All Financial Information collected from Users by the Company's third-party payment gateway providers will be used only for billing and payment processes. The verification of the Financial Information shall be accomplished only by the User through a process of authentication which is under the exclusive and complete control of the Company's third-party payment gateway providers alone.

The Financial Information collected from Users is processed through secure digital platforms of approved payment gateways under encryption, complying with industry-standard technology protocols. While the Company shall make reasonable endeavors to ensure that the User's Information is protected by security measures prescribed under applicable laws, the User acknowledges that the Internet is susceptible to security breaches and is advised to exercise discretion while providing Information via the Platform.

PURPOSE OF COLLECTION OF INFORMATION

Information shall be collected by the Company on an ongoing basis for one or more of the following reasons:

To identify the User, understand the User's needs, and resolve disputes, if any;
To set up, manage, and offer Products and Services, and to enhance the Platform experience to meet the User's requirements;
To provide ongoing customer service and support;
To meet applicable legal and regulatory requirements;
To resolve technical issues and troubleshoot problems;
To facilitate the collection of payments from Users for transactions carried out on the Platform;
To keep Users apprised of the Company's (or authorized third parties') promotions and offers;
To customize and personalize the User experience on the Platform;
To detect and protect the Company from errors, fraud, and other criminal activities;
To enforce the Terms of Use;
To share necessary Information with third-party logistics partners to ensure the physical delivery of Products to the User's address;
To contact Users in the event of a product recall or to share safety-related updates regarding the Products as required by food safety (FSSAI) or health regulations; and
For other reasons which, prior to being put into effect, shall be communicated to the public through an update to this Privacy Policy.

AUTOMATIC INFORMATION AND IP ADDRESS

Due to Internet communication standards, when a User visits the Platform, the Company automatically receives the URL of the site from which the User arrives, the IP address of the User's device, operating system details, web browser type, and the name of the User's internet service provider (ISP). This Information is used solely to analyze overall User trends and to improve the Services. The User acknowledges the Company's right to share aggregate findings (in a non-identifiable form) with advertisers, sponsors, and strategic partners to help grow the business.

COOKIES

The Platform uses temporary cookies to store certain data. The Company does not store personally identifiable information in the cookies. Information collected by the Company that does not personally identify the User as an individual is exclusively owned by the Company. Additionally, the Company may transfer or otherwise commercially utilize such research, statistical, or intelligence data in an aggregated or non-personally identifiable form to its parent company, group companies, subsidiaries, associates, affiliates, suppliers, vendors, and service partners (collectively referred to as "Other Parties").

A User may set or amend their web browsers to delete or disable cookies. If a User chooses to disable cookies on their computer or mobile telecommunication device, it may impair, degrade, or restrict access to certain areas of the Platform. Merely closing the web browser should ordinarily clear all temporary cookies installed by the Company. However, Users are encouraged to use the "clear cookies" functionality of their browsers to ensure deletion.

The Company may allow other companies or entities (such as third-party advertisement servers, agencies, and research firms) to serve advertisements to Users. In the course of optimizing the Services, the Company may allow authorized third parties to place or recognize a unique cookie on the User's browser.

THIRD-PARTY LINKS AND WEBSITES

The Company does not exercise control over websites displayed as search results or links from within the Services. These third-party sites may place their own cookies, collect data, or solicit Information and Financial Information from Users. The Company shall not be held responsible or liable for the privacy practices, policies, or the accuracy and integrity of the content on such external websites. The inclusion of any link does not imply endorsement by the Company.

LOCATION DATA

When a User visits or uses the Platform, the Company may access, collect, monitor, and/or remotely store location data (such as GPS coordinates). This location data is used to facilitate Services (e.g., delivery availability) and does not include personally identifiable Information about the User.

TELEPHONE RECORDS AND SURVEYS

The Company may keep records of telephone calls received from and made to Users for the purpose of administration of Services, research, training, and business development. The Company may share these records with third parties when required by law or to facilitate the delivery of Services.

The Company may conduct optional contests and surveys. While responses are kept anonymous, any demographic Information provided helps the Company improve its Services.

CHILDREN

The Company does not knowingly collect personal data from children. As per the Terms of Use, only persons above the age of 18 are permitted to use the Services. The Company shall not be liable for any damage or injury suffered by a minor using the Platform in contravention of these terms.

SECURITY

The Company has implemented industry-standard security policies and technical measures (including firewalls and TLS encryption) to protect Information under its control. However, the Company shall not be responsible for security breaches beyond its reasonable control, including hacking, government acts, or computer crashes.

DISCLOSURE TO GOVERNMENT AUTHORITIES

The Company may disclose Information to governmental authorities if required by law, judicial decree, or to protect the rights and safety of the Company or others.

SHARING WITH OTHER PARTIES

The Company may share Information with Other Parties (as defined above), including third-party logistics and delivery partners, to facilitate the physical fulfillment and delivery of Products, prevent fraud, or enhance User engagement.

BUSINESS TRANSFER

In the event that the Company (or its assets) is merged with, acquired by, or reorganized with another business entity, or in the event of a sale of the Company's assets, the Company reserves the right to disclose or transfer Information to the relevant third party or acquiring entity. The User acknowledges that such third parties shall have the right to continue using the Information provided to the Company prior to such transfer or reorganization.

DATA RETENTION

Information is maintained in electronic form on secure servers and cloud-based systems. The Company makes commercially reasonable endeavors to keep this Information confidential and secure. The Company shall retain Information only for as long as required for the purposes for which it was collected or as required by applicable law. All employees, data processors, and authorized third parties with access to Information are contractually obliged to respect its confidentiality.

POLICY UPDATES

A User's visit to the Platform is subject to this Privacy Policy and the Terms of Use. The Company may update this Policy at any time without advance notice. It is the User's responsibility to review this Policy periodically.

TESTIMONIALS AND REVIEWS

The User consents to the Company reproducing or publishing all testimonials and reviews provided by the User (whether on the Platform, social media, or otherwise) in relation to the Products. This may include the User's name and location. The User agrees that the Company may edit or paraphrase these for clarity. If the User has concerns regarding such publication, they may contact the Company at info@curowise.com.

VISITORS ON PLATFORM

No Information is automatically collected from individuals merely browsing the Platform ("Visitors"). However, the provisions of this Privacy Policy apply to Visitors, who must accept these terms or leave the Platform.

A Visitor becomes a User if they willingly submit any Information (e.g., email, phone number, or survey responses).

Visitors accessing the Platform from outside India are solely responsible for ensuring compliance with their local laws.

OPT-OUT POLICY

The Company provides Users with the opportunity to opt-out of receiving non-essential or marketing-related communications. Users may remove their contact information from the Company's mailing lists by clicking the "unsubscribe" link in any email or by contacting the Company at info@curowise.com.

GRIEVANCE OFFICER

In accordance with the Information Technology Act, 2000 and the Rules made thereunder, any discrepancies or grievances in relation to the processing of Information may be directed to the Grievance Officer:

Designation: Grievance Officer
Email: info@curowise.com
Address: A-401, Lotus Aura-2, Sama Savli Road, Vadodara – 390024, Gujarat, India

COOKIES POLICY

A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website, and it will recognize your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience, and trying to ensure that the advertisements or offers you see online are more relevant to you.

Type 1 – Strictly Necessary Cookies: These cookies are essential in order to enable the Platform to provide Services you have asked for, such as remembering your shopping bag items.

Type 2 – Performance Cookies: These cookies collect anonymous information on how people use the Platform. The information is merged with other users to enable the Company to improve the Platform.

Type 3 – Functionality Cookies: These cookies remember choices you make such as language, search parameters such as size, colour or product line. They can then be used to provide you with an experience more appropriate with your selections and make visits more tailored and pleasant.

Type 4 – Targeting Cookies or Advertising Cookies: These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser "help" section will normally provide details on how to manage the cookie settings.