Sleep

Ashwagandha: Science-Backed Sleep Support

Sleep is as critical to good health as food and water. Research associates poor sleep with numerous health conditions, including stress, hormone and blood-sugar issues that can cascade into illness. Quality sleep supports our mental and physical performance. It impacts our immune system. Nearly one-third of American adults, however, don’t get enough1 —and that’s a pre-pandemic statistic.

Since the emergence of COVID-19...

  • 22%

    of people said their sleep
    quality has gotten worse

  • Almost 15%

    Prescriptions for sleep disorders jumped from February to March2020 following years of decline2

The Quest for Rest: Identified as one of New Hope Network NEXT
Data and Insight team’s 2020 trends.

"Consumers seek products to help them prepare to be alert and energized when life demands it, alongside counterbalancing periods to recharge, relax and re-energize life demands."

A growing opportunity

As consumers increasingly understand the relationship between healthy
sleep and overall health, their demand for natural sleep solutions swells.

  • 12.3%

    spike in sleep product sales in
    2018, according to Nutrition
    Business Journal

  • 1.6%

    sales growth between
    2016 and 2017

Researchers attribute the sales boost partly to CBD, and note that crafty
formulators are combining hemp CBD with other botanicals targeting
occasional sleeplessness, allowing them to make sleep support claims.

Estimated 2022 sleep product sales

(Nutrition Business Journal)

With ani a somnifera is a small woody shrub that grows in India and a few parts of the Mediterranean and Africa. Its power lies in its roots. Ayurvedic practitioners have revered this root’s life-affirming power for 4,000+ years. An adaptogen, ashwagandha multitasks to help the body adjust to stress and achieve balance.

New research reveals ashwagandha’s potential for sleep support:

In a double-blind, placebo-controlled 2019 study using KSM-66Ashawagandha, sleep challenged subjects who received 300 mg of ashwagandha twice daily for 10 weeks showed:

Significantly shorter time falling asleep

Significant improvement in sleep efficiency

Significant improvement in sleep quality

(Measured by the Pittsburgh Sleep Quality Index, examining subjective sleep
quality, sleep latency, sleep duration, habitual sleep efficiency, sleep disturbances,
use of sleeping medications and daytime dysfunction)

Significant calming effects, reduced nervousness

(Measured using the Hamilton Anxiety Rating Scale consisting
of 14 psychological and somatic symptoms)

...compared to the placebo.3

Subjects were monitored using sleep actigraphy, a non-invasive sensor-
based method. Researchers’ conclusion:

"Ashwagandha root extract is a natural compound with sleep-inducing potential, well tolerated and improves sleep quality and sleep onset latency in patients with trouble sleeping at a dose of 300 mg extract twice daily. It could be of potential use to improve sleep parameters in patients with occasional sleeplessness and anxiety, but needs further large-scale studies.”

Aging Americans and sleep

In a double-blind, randomized, prospective, placebo-controlled 2020 study using KSM-66 Ashwagandha, subjects between the ages of 65 and 80 who received 600 mg/day of ashwagandha for 12 weeks showed:

Significant increase in the quality of sleep

Significant increase in mental alertness

Significant improvement in quality of life

(Measured using the World Health Organization Quality of Life-BREF scale,
including aspects of physical health, psychological condition, social relationships
and environmental factors)

...compared to the placebo.4

Researchers’ conclusion:

"The outcome suggests significant improvement of sleep condition, mental alertness, and quality of life in elderly participants who received ashwagandha root extract in comparison to those who took a placebo. Therefore, ashwagandha root extract could be an acceptable and admirable alternative supplement in improving various age-related health issues and may boost overall general well-being in an elderly person."

KSM-66: Backed by more science than any other ashwagandha

  • 22

    Gold Standard
    human clinical trials

  • 700

    finished
    products

  • The highest concentrated,
    most bioavailable, full
    spectrum ashwagandha
    root extract on the market
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